Diesel

Diesel Perfume, Aftershave and Cologne

Known for its range of stylish jeans, this innovative design company was founded in 1978 by Italian born Renzo Rosso. Renzo began his career after studying at an industrial textile manufacturing school. He then joined forces with several local manufacturers to establish a number of successful brands. But it seems Diesel was the primary focus for this entrepreneur who took complete control of the brand in 1985.

Since then, the company has embarked on an aggressive growth strategy, expanding to some 300 Diesel-branded stores across the globe and annual turnover in excess of 1 billion Euros. Besides jeans, Diesel also expanded into footwear, underwear, eyewear, watches and in 1996, fragrances with the launch of its first unisex fragrance, simply called Diesel (now discontinued). Thanks to its partnership with L'Oreal, Diesel has continued to launch a number of fragrances. Here’s a list of top Diesel perfumes and aftershaves:

1996 - Diesel (unisex - discontinued)
1997 - Diesel Plus Plus Feminine and Masculine
1999 - Diesel Zero Plus Feminine and Masculine
2001 - Diesel Green Feminine and Masculine
2007 - Diesel Fuel for Life for women and men
2008 - Diesel Fuel for Life Unlimited for women
2009 - Only the Brave
2009/2010 - Diesel Fuel for Life Summer for women and men
2010 - Only the Brave Iron Man Limited Edition
2011 - Diesel Fuel for Life Denim Collection for women and men

For more information on Diesel perfume visit the official website: www.diesel.com

New Releases from Diesel: Loverdose and Captain America - 25 May 2011
Diesel has certainly been busy of late. They’ve only just launched their most recent Fuel for Life Denim Collection scents and now we hear news of Loverdose, a new fragrance for women as well as something new (but not new) for men in the form of a limited edition release of Only the Brave. [ read more ]

Diesel Returns To It’s Denim Roots - 15 April 2011
Diesel has always been known for its jeans and now the brand is returning to its roots in the form of Diesel Fuel for Life Denim Collection, a pair of his and hers fragrances set to hit stores next month. As you would expect, the bottles are now wrapped in stonewashed denim while the juice inside is said to be a fresher, more energetic take on the original Diesel Fuel for Life released back in 2007. [ read more ]

FiFi UK 2010 Fragrance Award Winners - 19 April 2010
It’s that time again as the Fragrance Foundation UK hands out awards for some of the best fragrances of the year. Here’s a selection of some of the highlights from the glittering awards ceremony held at The Royal Opera House. See if your favourite Diesel fragrance made the grade. [ read more ]

Diesel To Release Only The Brave For Men - 23 January 2009
There’s no denying that Diesel likes to be creative with their perfume bottles. Just look at the leather and lace clad flacons for Fuel for Life. It should come as no surprise then that for their latest fragrance Only The Brave, the bottle is somewhat unconventional. But the unusual fist-shaped bottle is more than just a gimmic, said to have been inspired by Diesel founder Renzo Rosso’s own hand. [ read more ]

Fuel for Life	Fuel for Life Denim Women	Fuel for Life Summer 2010	Fuel for Life Unlimited	Green Feminine
Loverdose	Plus Plus Feminine	Zero Plus Feminine

Fuel for Life Denim Men	Fuel for Life for Men	Fuel for Life Summer 2010 for Men	Green Masculine	Only the Brave
Only the Brave Iron Man Edition	Plus Plus Masculine	Zero Plus Masculine